Housing Bank conducted its annual “Blood Donation” campaign in collaboration with the Blood Bank Directorate of the Ministry of Health. The campaign, held under the supervision of a specialized staff, took place at the bank’s headquarters in Al Shmeisani. The “Blood Donation” Campaign harmonizes with the global and local contexts; coinciding with World Blood Donor Day which is observed on June 14th every year, and aligning with the bank’s integrated CSR program “Imkan by Iskan”. The campaign received a wide participation from the bank's employees across various job levels. This reflects their commitment to social solidarity and voluntary humanitarian work, which they view as a national duty incumbent upon everyone. It also embodies the bank's humanitarian mission of standing by patients with conditions requiring blood donations.

Housing Bank’s “Blood Donation” annual campaign aligns with the bank's commitment to sustaining its partnerships and collaboration with national institutions that have made significant contributions to community service and play a crucial role in serving citizens and communities. It is worth mentioning that the “Imkan by Iskan” CSR program was launched at the beginning of this year to serve as a cornerstone of Housing Bank's developmental and community outreach efforts. It revolves around 4 pillars namely, social empowerment, health, education, and environment. It aims to take the social responsibility efforts to complete new levels innovation, inclusiveness, sustainability, and development in the realm of developmental and community work building on the bank’s significant achievements in this arena coupled with its 50-year legacy.