Housing Bank Reaffirms its Support for Jordan River Foundation Projects Supporting Child Safety and Women Empowerment

Housing Bank Reaffirms Its Support for Jordan River Foundation Projects Promoting Child Safety and Women’s Empowerment

Housing Bank announced the signing of an agreement renewing its strategic partnership with the Jordan River Foundation (JRF), continuing its support for the foundation’s projects focused on child safety and women’s empowerment. The agreement was signed at Housing Bank’s headquarters by Ammar Al-Safadi, Chief Executive Officer of Housing Bank, and Enaam Barrishi, Director General of JRF, in the presence of several representatives from both parties.

Commenting on this occasion, Ammar Al-Safadi said, “We are proud of our partnership with the Jordan River Foundation,  as it reflects our shared values and mutual commitment to empowering individuals from all segments of society to build a more stable and prosperous future. It also reflects the principles of sustainability that guide our collaborations with civil society organizations, in line with our pioneering social role spanning over five decades and our ongoing efforts to enhance community impact.”

Meanwhile, Enaam Barrishi praised the continued partnership with Housing Bank, emphasizing the importance of sustainable cooperation across sectors in strengthening the ability of development institutions to create innovative solutions and implement programs addressing pressing economic and social challenges, particularly concerning child safety and women's economic empowerment.

Under the renewed agreement, the bank will continue to support the Jordan River Program for Family and Child Protection, which was launched by Her Majesty Queen Rania Al Abdullah in 1997. This program—considered the first of its kind in Jordan and the Arab world—serves as a primary national reference for protecting children and families from all forms of abuse, with a focus on awareness, prevention, and intervention. The continued support is expected to expand access to approximately 6,000 additional children and women, through the implementation of educational programs and activities aimed at preventing abuse, enhancing skills in safeguarding children, and promoting positive parenting practices.

The agreement also includes support for two of the Jordan River Foundation’s social entrepreneurship initiatives targeting women: Jordan River Designs, which features handcrafted products made by Bedouin and rural women; as well as Al Karma Kitchen, which offers a variety of homemade meals prepared by local women.

Within this framework, Housing Bank will help empower more than 35 women participating in these two projects by enhancing their capabilities as independent income earners through specialized technical and entrepreneurial training. This support is expected to indirectly benefit over 160 family members, further extending the impact of the initiative.

This renewed partnership, which builds on the longstanding cooperation between the two institutions, aligns with the goals of Housing Bank’s social responsibility program, Imkan by Iskan, under its social empowerment pillar. The bank remains committed to strengthening the role of civil society organizations through consistent support, contributing to the delivery of essential services and the development of effective solutions to societal challenges.

Since its establishment in 1995, Jordan River Foundation has worked to empower local communities through professional and entrepreneurial initiatives, while providing comprehensive protection to children, women, and families from abuse. This mission is in line with the vision of Her Majesty Queen Rania Al Abdullah to alleviate poverty, build capable future generations, and advance the well-being of children across the Kingdom. Over nearly three decades, the foundation has become a national platform for economic and community development, empowering hundreds of thousands of Jordanians, refugees, and the most vulnerable members of society.